The athleisurewear company, Fabletics, provides people with the opportunities that they need to make sure that they are getting the clothes that will help them feel better while they are working out. While the main goal of the company is to sell clothes to women who want to look good while working out, they also have a strong message of empowering women, promoting industry disruption and making sure that people have convenient options for their own shopping experience. All of this has set Fabletics apart from their competitors and has made them number one in the game that they are winning at.
A message of empowerment is important and Fabletics has been able to do that with everything that they have. The company has strong leaders, like Kate Hudson, who want to see women succeed. They also have a lot of different messages that are close to the ideas that the original founders of the company had. It has made things much easier for women who want to purchase from a company that is run by women and was created for women. Those who shop with and support the idea behind Fabletics are empowered with the message of the company.
In the past, there were many places for women to buy athletic wear and many places for women to buy leisurewear. These were things that people could do anytime that they wanted but there were not many places that sold a combination of both. Fabletics now offers a combination of both of these types of clothing. Not only does the company have something for every woman but they also have created a great way to shop for people who want to have cute athletic clothing. The options that they have are functional and fashionable for women of many different sizes.
Women are shopping differently than they did 10 years ago and Fabletics knows about that. They have worked to make sure that they can help women get what they need by making the shopping experience more convenient. Fabletics has made it easy for women to get exactly what they want. After taking a simple style quiz, they are then assigned a personal stylist. The stylist finds outfits that match their needs perfectly and Fabletics sends boxes out each month with the clothing that they chose. Now, though, people can also purchase individual outfits from Fabletics using the Amazon market style shopping.